About Chennai Super Kings Cricket Ltd. (CSK) A Comprehensive Overview of Price & Journey Understanding Chennai Super Kings Cricket Ltd. (CSK) Inception and Growth Overview CSK, one of the worthiest franchises of the IPL, is a cricket team based out of Chennai (Tamil Nadu) and was founded in 2008. It became India’s first unicorn in sports enterprise.  The Chennai Super Kings is one of the most popular and successful teams in the Indian Premier League (IPL). India Cements founded the company in 2008 and in 2015, restructured into a separate entity. The company has won five times in the IPL.   Chennai Super Kings is owned by Chennai Super Kings Cricket Limited, which is one of the best Indian teams in the IPL. CSK won the IPL five times (in 2010, 2011, 2018, 2021, and 2023) and the Champions League Twenty20 in 2010 and 2014. Its Key Revenue Drivers are broadcasting rights, sponsorships, ticket sales, and merchandise.  The company also organises the Junior Super Kings inter-school T20 tournament every year in Chennai to encourage children as well as provide them a platform to showcase their talent which will also help in recognition of hidden talent in the country. Its share price has shown rapid growth in the last 4-5 years. Its share price made a lifetime low of Rs 23.50 in 2019 and made a lifetime high of Rs 223 in 2022.   Business Model Brand Sponsorship: This involves the collaboration of CSKCS with multiple brands, which pay for advertising space on player jerseys, stadiums, and digital platforms. CSK’s brand is highly valued by sponsors and this helps the company in widening its outreach. Ticket Sales: Around 10% to 15% of the revenue comes from selling tickets and match day revenue. The stadiums that host the match get the money through ticket sales; a small portion of ticket sales will be offered to sponsors and the BCCI, and the rest goes into the team’s wallet. Prize Money: BCCI offers a huge amount of prize money to the winning team and various other awards like Man of the Tournament, Ma of the Match, and other related awards. Merchandise Sales: Each franchise sells merchandise that includes T-shirts, Caps, Wrist watches and so on and gets a share of money collected from consumers. Around 5% to 10% of revenue comes from merchandise sales, which includes both online and physical retail spaces. Media Rights: The official media sponsor of the IPL for the last decade was Sony India, vivo, and then it was Dream 11, then Disney + Hotstar, and in 2024, it was Star Sports, with the matches also available on the OTT platform named Jio Cinema. Media rights are sold at very high prices as this is also the way of earning the revenue. Sponsorship Income: From players' bats to the bails on the stamps, everything within the stadium has a price tag. The sponsors are the real source of income in the Indian Premier League. All the teams of IPL have sponsors for everything, there is the main sponsor, a jersey sponsor, and even a sleeve sponsor, which hugely contributes to the overall income. Key Strength: A strong growth rate has been observed Lack of Peer Competitors Strong Brand Value Increasing CAGR value Team CSK has been driven under the strong Captainship of M.S Dhoni for almost 16 years. It is the first unicorn in the sports industry in India. Registered Office The company is currently unlisted and the registered office of the company is situated at Dhun Building, 827, 3rd Floor, Mount Road, Anna Salai, Chennai, Tamil Nadu. Key Highlights Chennai Super Kings (CSK) is the number one IPL franchise in terms of brand valuation, with $231 million in 2024. All of this is due to the team’s captain, MS Dhoni’s huge fan following and five title wins. This has helped in creating a strong brand identity.  The Company has made a Profit After Tax of INR 201 crore in FY24 as against INR 13.7 crore in F23. Comparison to peers As of June 2024, CSK has a brand value of $231 million Royal Challengers Bengal